Beyond - Persian New Year

To celebrate Persian New Year, CEO transformed the Beyond Sales Gallery into a culturally rich, design-led space that acknowledged the significance of Nowruz for the brand’s high-value Iranian clientele. Working within a tight four-day timeline, we designed and delivered a thoughtful blend of modern luxury and authentic, heritage-led storytelling – resulting in an immersive space that honoured tradition while elevating the commercial purpose of the Sales Gallery.