CEO Team

Charlotte, Founder & Managing Director of CEO Event Management, brings over 20 years of event management experience, including 18 years in the Middle East. After relocating to the UAE, she founded CEO Agency, where her hands-on leadership has grown the agency into a globally recognised brand known for exceptional service and innovative solutions.

With over 15 years of experience in the event staffing industry, Lucy leads CEO Agency’s staffing division with unmatched expertise and dedication. As Director, she ensures every client receives professional, well-trained, and brand-aligned talent for their events. Over the years, Lucy has overseen staffing for some of the world’s most prestigious brands and events, including Chanel, LIV Golf, and NEOM. Consistently delivering teams that elevate guest experiences and represent each brand with excellence.

Sam heads up the Marketing & Events Division at CEO. Strategic and results-driven senior business leader with 13 years of marketing experience and an extensive financial background. A career focused on business development, client management and leading cross-functional teams within integrated marketing agencies. Adept at driving revenue growth, expanding market presence, and fostering long-term client relationships. Responsible for significant pitch wins and successful delivery of a wide range of marketing activations and creative campaigns. Passionate about elevated brand experiences, operational success and identifying new opportunities for growth.

Yasmin is an experienced events professional with over 10 years in the industry, currently leading operations in Saudi Arabia. She has lived and worked in Copenhagen, Qatar, and London, leading international projects across the globe. Yasmin specializes in operational efficiency and logistics, delivering impactful, high-quality events with precision. Her approach is rooted in data-driven decision-making and measurable success. Half Scottish and half Iraqi, Yasmin thrives in multicultural environments and brings a global perspective to every project. Her passion lies in creating seamless experiences that leave a lasting impression.

With 13 years in the events industry, Kelly’s expertise lies in building and managing exceptional event teams. Kelly has had the pleasure of staffing and leading talent across a wide range of events within the UAE and globally, ensuring the right people are in place to bring each concept to life. From high-profile brand activations to bespoke productions, Kelly’s worked closely with clients, crew, and entertainers to deliver seamless experiences. There’s nothing more rewarding for Kelly than knowing she played a key role in an event’s success.